1991
Where it all began
Recognizing the limitations of heated blankets and traditional cold therapy methods, three Canadian inventors aimed to create a product for
natural,
non-invasive
pain relief that could be applied
directly to the skin, releasing
moist heat
for deep muscle and tissue penetration.
1992
Brand registry
The brand name “MAGIC BAG / SAC MAGIQUE” became a registered trademark.
1994
Lights, camera, action!
MAGIC BAG / SAC MAGIQUE aired its first TV commercial.
1996
Innovation protected
The revolutionary product received its 20-year functional patent.
2016
More ways to feel better
We expand with new collections:
- Spa for wellness & stress relief
- Sport Gel for post-workout recovery
- Warmy for kids
- Limited & Signature Editions for gift giving
2019
Parent-Tested Parent-Approved
We proudly earn the PTPA Seal of Approval; tested and trusted by families across the country.
2023
Certified Made in Québec
Magic Bag receives the Les Produits du Québec certification for our cotton compresses, a proud symbol of local manufacturing for the last 35 years.
2024-2026
Top Product Award
Magic Bag is voted Top Product for the last three consecutive years by the PTPA Community of families across North America.
2024
U.S. debut
Magic Bag exhibits at the NCPA (The National Community Pharmacists Association) in February and NACDS (National Association of Chain Drug Stores) in August. New relationships are forged and exciting next steps are to follow.
2025
A new kind of comfort
We launch our first ergonomically designed compress specifically for menstrual cramps and pelvic pain. Created for women, by women.
2026
Magic Bag joins forces
Magic Bag joined the Formedica family, opening a new chapter of growth and innovation while continuing to proudly design and manufacture products rooted in Quebec.
Classic Collection
Sport Gel Collection
Signature Edition
Spa Collection
Warmy's for kids
- Choosing a selection results in a full page refresh.
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