Our Mission
At Masdel, our mission is to enhance everyday life with trusted health, wellness, and beauty products. We focus on quality, innovation, and sustainable practices to deliver natural, effective, and accessible solutions for families across North America.
Social Responsibility
At Masdel, we believe that companies have a
responsibility to reduce our carbon footprint:
- We achieve this by using natural, renewable, and compostable materials whenever possible, and, promoting composting and upcycling at the end of the product lifecycle.
- In 2024, we furthered our environmental initiatives by exclusively using FSC certified board for our Magic Bag packaging, which is printed locally in Montreal, Canada.
- In support of humanitarianism, Masdel proudly contributes to the Make-A-Wish® Foundation. With every Warmy Magic Bag product sold, a portion of the proceeds goes towards fulfilling the wishes of sick children. To date, we have contributed over $150,000 to this impactful cause that our owner and President holds closely to his heart.
Awards
Magic Bag proudly boasts the Family-Tested, Family-Approved seal of approval across all of its products after thorough testing by real families across North America. To this end, families loved them so much that we were voted Top Product for the last two consecutive years.
Our team & brands
Masdel’s dynamic and dedicated team drives the creation of products designed and/or made in Canada, across
these featured brands:
The Original Magic Bag®
The #1 best-selling brand of hot & cold compresses for natural and drug-free aches, pains, and stress relief, proudly designed and made in Montreal, Canada for 30 years and counting. Proud winner of the coveted Parent-Tested, Parent-Approved seal of approval and bearer of the Top Product Award for the last 2 years.
SUPPORO™
Compression Stockings
#1 most prescribed brand by pharmacists and physicians in Canada, Supporo offers high-tech compression stockings for preventive, athletic and medically required cases to support healthy legs and veins. Proudly designed in Canada.
VITALITY’S
Hair coloring products
Masdel is the exclusive distributor of this Italian-made and developed professional salon-grade hair tinting products for use at-home that are gentler on your hair with brilliant, long-lasting results.
VIE ART™
Beauty Products
To complement the Vitality’s line, Vie Art offers a complete line of hair dryers, detailing / precision trimmers and hair clippers, as well as mirrors, fabric shavers and tinting accessories.
ECO GO™
Travel Accessories
Everything you need to help you
organize and identify your luggage for your trip; ranging from reusable
travel-size bottles to luggage organizers and travel pillows to travel
adapters as well as TSA locks and luggage straps to ensure all arrives
safely and securely at destination. Our collection is designed to be
used and reused for all your trips, short or long.
BELVITAL™
Baby Nose Cleaner
The original nasal irrigation solution for babies on the Canadian market. Engineered and precision crafted in France.
TOTAL BODY™
Personal Scales
Bathroom scales are an integral tool for a
healthy and balanced lifestyle. From the classic mechanical scale to
the hi-tech body mass and fat percentage scale, Total Body has a complete line of
scales to suit your needs at great value.
SICLAIR & CLARINETT
Glass and Screen Care
Tools to effectively clean your eyewear or electronics screens as well as anti-fog treatments for true view vision.
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