Where do I start applying the color?

A) Natural hair :

Starting 1 inch from the roots: Apply the color on lengths and ends. After 10 minutes, apply the color to your roots, starting at the back of your hair working forward. Follow the wait time indicated on the box of your coloring cream. On average, wait times vary from 35-45 minutes. 

B) Color-treated hair :

On applique directement la couleur sur les racines, la longueur et les pointes. On commence par l’arrière de la tête.

Apply color on roots, lengths and ends; starting at the back of your head and working forward.

If you must bleach your hair first, follow the instructions on the Déco Jo Bleach packet. Once rinsed, you can gently shampoo your hair without scrubbing too much and then dry your hair. Proceed with applying Vitality’s hair coloring treatment thereafter.